New relationship? Matt Cardle is rumoured to be dating X Factor dancer Sarah Robinson
X Factor winner Matt Cardle has apparently found love with stunning dancer Sarah Robinson, who he met on the ITV show.
The 27-year-old singer was said to be instantly attracted to Sarah when he met her at the beginning of the live programmes and, after weeks of flirting, the pair decided to give their relationship a go when he was crowned winner of the talent contest.
And things are going so well for the new couple that Matt even spent New Year with Sarah, 24, in her hometown of Newcastle after enjoying a quiet Christmas with his family in Essex.
A source told The Sun: 'Sarah is really stunning, Matt's a lucky boy. They were getting close during their routines but the flirting was spilling over after the show.
'Matt travelled to Newcastle and they checked into a hotel. They have gone from strength to strength.'
Sarah, who has been a backing dancer for stars including Paul McCartney and Shirley Bassey, caused such a stir on this year's show that she was banned from dancing with One Direction because she made them too nervous because of her stunning looks.
The relationship is the latest pairing for Matt, who has already made a name for himself as something of a ladies' man.
In action: Matt has already found huge success since winning The X Factor last year
As well a rumoured relationship with the X Factor's stylist Grace Woodward and make-up artist Lauren Clements, he was also seen kissing former S Club 8 singer Stacey McLean.
And all Matt's reported flings come after he was quoted as vowing to stay single after winning The X Factor.
Referring to his womanising image, Matt said: 'I could have a worse reputation - it’s not a terrible thing to be accused of, but at the end of the day I’ve not done anything with any of these women I’m meant to be with.
‘I honestly haven’t touched anyone since I’ve been in this competition. It’s a bit weird, you think your private life will stay private for a little bit longer than that.