By DAILY MAIL REPORTER

Diva: Katie Price lounges in a bedazzling body stocking at the launch of her perfume Precious Love in London


It has become customary for Katie Price to bring out the shock tactics when promoting a new product.

And today was no different, as the star stretched out seductively on a faux fur rug in a see-through body stocking to launch her new fragrance.

While her outrageous style is in typical Price fashion, the tactic is more than a little inappropriate given that she has dedicated the perfume, Precious Love, to her children.

Dressed in the sheer sequined bodysuit, which clearly incorporated a hidden push up bra, a candy floss pink wig and a fur-lined sailor's hat, the 32-year-old ensured today's photo call was all about the sex appeal.

But her inspiration behind her third fragrance was about family values, the businesswoman claims.


Revealing: Her outrageous outfit left little to the imagination


‘I’m so excited about my new perfume. I’ve called it Precious Love because over the last year I’ve realised more than ever just how precious love is.

'And as a tribute to three of the greatest loves of my life, I have used a symbol with the entwined initials of Harvey, Junior and Princess in the centre of the gorgeous heart-shaped bottle.’


Shameless: Both Katie and her ex Peter Andre, pictured launching a line of vests yesterday, have used sex appeal to promote their various products


While she says she's only truly learned about love in the past year, the design she refers to is actually taken from a tattoo she got with her ex, Peter Andre.

The couple acquired the inking when they were married, as a tribute to the children.
Miss Price commented recently that Andre, 37, is helping to promote the fragrance whenever he flashes his biceps, where his etching is located.

'Me and Pete have got the same tattoo. So when he’s wearing a vest, he’s promoting my perfume,' she said this month on Live From Studio Five.


Symbolic: The perfume bottle logo is modelled on tattoos Katie and Peter both have of their children's initials


Helping hand: The model said recently that Andre is helping to promote her perfume by flashing his tattooed bicep when he wears a vest


Katie has released two previous fragrances, Besotted and Stunning. She says this product is 'inspired by timeless love stories and the tender moments that you share with those you love the most.

'Precious Love has been created as a tribute to eternal love, the love which is most precious.'

The scent, which retails from £19.50, is described as: 'A soft floral with delicate musk tones.'

source: dailymail