Buy my book: Katie Price dresses up as a sexy librarian as she promotes her fourth autobiography You Only Live On at the Waterstone's flagship store in Piccadilly, London
When Katie Price usually promote her books, she created maximum publicity by turning up in a variety of garish, flesh-baring costumes.
But as she turned up at a book signing to promote her latest autobiography You Only Live Once yesterday, the mother-of-three shocked fans with an unusually formal new style.
The 32-year-old was obviously going for her own take on the sexy librarian look in a satin blouse, pencil skirt, a hat and a veil, Fifties-style glasses and towering platform heels.
With You Only Live Once being her fourth autobiography in six years, perhaps the mother-of-three decided a sophisticated make-up would help her gain more attention.
Being half-term, Katie was greeted by a host of young fans and also a male admirer dressed in a knight's costume carrying a big heart with 'I [heart] you Katie' on it.
Katie posed for a photocall before signing copies of the book at the lunchtime appearance, before jumping into a car to head up to Derby for a second meet-and-greet with fans at an Asda supermarket.
How do I look? Katie covered up her black hair with a blonde wig, hat and veil
New look? Ms Price was relatively covered up compared to the usual flesh-baring outfits she wears to previous book launches
You Only Live Once comes over two years after she released her last autobiography Pushed To The Limit.
Her latest bio details her high-profile split from first husband Peter Andre, her whirlwind romance and subsequent marriage to cagefighter Alex Reid and her struggle to conceive a child with him.
While Price's books may not be popular with the critics, she has become quite the literary force over the past few years.
Waiting for Katie: Young fans - and a 'knight in shining armour' crowed around Katie's car as she arrives at Waterstone's
Another outfit: Katie later changed into a black and red outfit for an evening signing at an Asda in Derby
As well as her autobiographies Being Jordan, A Whole New World, Pushed To The Limit and You Only Live Once, she has also published fictional novels, children's books and a style guide.
Her last literary release, her fifth fictional novel Paradise, reached the top of the bestsellers chart when it was released in July.
Last October, she got her now-husband Alex, brother Danny Price, horse trainer Alex Gould and friend Phil Turner to dress up in some of her famous costumes to launch her style book Standing Out: My Look, My Style, My Life in Selfridges in London's Oxford Street.
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